To coincide with South by Southwest, journalist Scott Kirsner is making his 2009 book Fans, Friends & Followers: Building an Audience and a Creative Career in the Digital Age available free, in digital form, for the duration of the festival. You can download it here.

Lots of folks you've seen at SXSW are featured in the book, including artist Natasha Wescoat, pioneering videoblogger Ze Frank, singer-songwriter Jonathan Coulton, Burnie Burns of "Red vs. Blue," comedian Eugene Mirman, documentarian Curt Ellis, DJ Spooky, and plenty more. And, if you're at SXSW this year, Kirsner will be conducting a "fireside chat" with Ze Frank on Saturday.

Scott Kirsner's "Fans, Friends & Followers" (PDF)

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